Marketing

Get your managers, leaders and staff to contribute to the marketing - all aspects - of your products and / or services, ensuring you:

• Gain greater understanding of the needs of your customers - consumers, retailers, wholesalers, distributors, and your staff (the internal customer).
  
• Improve the development and execution of strategic marketing plans of new and established products or services.
  
• Identify new challenges and opportunities available to your company.

We will contribute to your company's performance and profitability in the marketplace.

Some Questions We Guarantee to Answer include:

• Opportunities to increase market share overall, or within a niche.
  
• What do current, potential and past customers think of your products, services, staff, competitors.
  
• Who and what influences your customers most of all.
  
• How is your organisation's corporate image seen through the eyes of your customers, staff and competitors.
  
• Current trends in the marketplace and how to capitalise on these.
  
• How to increase managers' / leaders' performance, employee motivation and commitment, customer satisfaction.

In short, what can be done to increase your organisation's bottom-line.

The kinds of Projects we do well include:

• Tracking services, products, advertising, marketing performance
  
• Concept development and evaluation
  
• Product / service usage, purchase patterns, loyalty, price sensitivity
  
• Test markets
  
• Customer satisfaction audits
  
• Employee satsfaction audits
  
• Managers / Supervisors / Leaders-Performance Audits

Qualitative and Quantitative work involving all populations groups (consumers and business people) throughout Southern Africa - random and quota samples.